Medtech news, market engineering best practices, and updates.

How to Exit a Medtech Company: 7 Things Founders Learn Too Late

Six exits. $17 billion combined. The founders who built them share seven lessons most medtech founders learn too late.

The MAKO Surgical Stryker Acquisition: How $1.65B Was Built from the Most-Shorted Stock

MAKO Surgical was one of the most-shorted stocks on Wall Street. Stryker paid $1.65B for it anyway. Here's how Rony Abovitz built a category nobody believed in.

Medtech Go-to-Market Strategy: Why Building the Market Comes Before Building the Sales Team

Most medtech founders hire a sales team right after FDA clearance. Bruce Cleveland spent 20 years in venture watching that fail.

How Ray Cohen Engineered 20 Consecutive Winning Quarters and a $3.7B Axonics Exit

Ray Cohen ran 20 consecutive quarters beating analyst expectations before Boston Scientific acquired Axonics for $3.7B.

Mini-Strategics: Solving Medtech's Liquidity Design Problem

Hosting the State of Medtech podcast I noticed a common theme as I interviewed founders, VCs, and strategics.