Quarterly webinars, KOL programs and a State of MedTech appearance, run end to end so your team only has to show up.
Book a Strategy CallYour surgeon advocate will say things about your device that you legally can't.
That's not a loophole. It's the single most useful asset in medtech commercialisation, and most companies never build a way to use it.
You've got the champion. What you haven't got is a room, an audience of the right people, and somebody to run the whole thing so it happens more than once.
Quarterly webinars. Topic, speakers, registration, promotion, follow-up. We handle the platform and the email layer, and your team turns up on the day.
KOL programs. Identifying, briefing and putting clinical voices in front of the audience that matters, on a schedule rather than whenever someone remembers.
A State of MedTech appearance. MarketCraft's founder Omar Khateeb hosts the podcast, now past 400 episodes with the founders, investors and operators in this industry, and client appearances are part of what we do. That's a room no other agency can put you in.
Audience building. We don't rely on your list alone. Registration gets promoted into the network Omar has spent years building.
The follow-up. Recording, clips, a written recap, and the nurture sequence that turns a registration into a conversation.
In most industries a webinar is a lead-generation tactic and the metric is registrations.
In medtech it's closer to a clinical education event, and the metric is which named people attended. Forty of the right attendees beats four hundred of the wrong ones, because your buying committee is small and identifiable.
So that changes how the whole thing gets built. We target named accounts rather than volume, and success looks like a service line director on the call, not a download count.
Webinars are an execution channel. They teach a category that's already been defined, and they work best once you have one.
If your market can't yet name the problem you solve, a webinar has to do that work from scratch every time, and the audience doesn't come back. That's a medtech branding conversation first.
Most clients run webinars as one layer of a broader commercial traction engagement rather than on their own.
Device, diagnostics and digital health companies with at least one clinical champion who'll go on record.
You need something worth convening people around. A product launch, clinical data, a reimbursement change, or a genuine point of view about where the field's heading.
And we're a poor fit if you want a webinar because a competitor ran one. That shows, and this audience is small enough to notice.
MarketCraft is a medtech market engineering agency, founded by Omar Khateeb. Omar sold surgical robots into hospitals before he built the firm. He hosts State of MedTech, a podcast past 400 episodes, and he speaks at the investor summits where funds and strategics gather.
He's spent years convening exactly the people you want in the room. That's a different starting point from an agency that'll buy a list and hope.
"MarketCraft joined the board of investors meeting, they were very impressed by MarketCraft's results."
Lloyd Mencinger, CEO, Aqua Medical
No, though it helps. We promote into Omar's network as well as your list, which is why first-time webinars here tend to fill.
Whatever suits the run. We're platform-agnostic and we handle the setup, so it isn't a decision you need to make.
Your speaker prepares and shows up. Everything around that is ours.
That's largely the point, and it's also where care is needed. We brief speakers with your regulatory constraints in view, and we don't put words in a clinician's mouth.
Quarterly works for most companies. Any more often and you exhaust both the topic and the audience.
Name the accounts you're trying to reach. We'll tell you whether a webinar is the way to reach them, or whether something else gets there faster.
Thirty minutes. No deck.
P.S. If the podcast appearance is the part that interests you most, say so on the call. It's the fastest of these to arrange, and often the one that opens the most doors.