Your buyers run one search, read for an hour, and never fill in a form. We make sure what they find is you.
Book a Strategy CallThere's a moment in every device purchase that you never see.
A service line director gets told to look at the options. So they open a browser and read for an hour. By the end of it they've got a mental shortlist of three vendors. Then they walk into the meeting where the real decision gets made.
You were either in that hour or you weren't. And if you weren't, rep effort later rarely recovers the position, because by then somebody else has set the frame.
That hour is what we work on.
Most agencies selling healthcare SEO grew up serving hospitals, dental groups and private practices.
That work is about local search, appointment bookings and patient volume. It's a good business, and none of it applies to you.
You're not trying to reach a patient with symptoms. You're trying to reach a committee comparing three vendors on cost per case. And those two people search in completely different language.
We've watched medtech companies buy eighteen months of patient-intent keyword work, then wonder why the pipeline never moved.
The site targets the wrong intent. Companies publish market commentary and rank for research queries. But the buyer who's ready to purchase searches differently, and nobody owns those terms.
The blog competes with the product pages. Two or three articles chase the same phrase and split the signal, so neither one ranks. We see it on almost every site we audit.
Nothing is written for the economic buyer. Clinical content wins the surgeon, and the committee needs the cost case. Most medtech sites only ever build the first half.
These are worth asking whoever you talk to, and that includes us.
That last one separates the specialists. Plenty of high-volume healthcare terms bring hospital marketers to your door while your actual buyers never see you. And an agency paid on traffic has no reason to mention it.
Device, diagnostics and digital health companies with a product page worth sending traffic to.
You need something to rank. If your category has no name yet, search is the wrong first spend, and we'll tell you that rather than take the retainer. It's a medtech branding problem, and that comes first.
We run this system on MarketCraft's own site before we sell it to anyone.
MarketCraft is a medtech market engineering agency, founded by Omar Khateeb. Omar sold surgical robots into hospitals before he built the firm. He now hosts State of MedTech, a podcast past 400 episodes with the founders, investors and operators in this industry. Much of our own search authority is built on that body of work.
The method isn't ours alone. MarketCraft is acknowledged in Market Engineering by Bruce Cleveland, published June 2026. Cleveland ran product and marketing at Apple and Oracle, then became a founding partner at Wildcat Venture Partners. Search is one of the ways we teach a category to a market that hasn't learned it yet.
"MarketCraft joined the board of investors meeting, they were very impressed by MarketCraft's results."
Lloyd Mencinger, CEO, Aqua Medical
For terms in this space, usually sixty to ninety days. Competition is low and the technical bar is lower than most people assume.
Yes, in your voice, and you review it before anything publishes.
Yes. We draft with your claims constraints in mind, and we expect a review cycle rather than treat it as a surprise.
Send us their last report. We'll tell you honestly whether the problem's the agency or the brief they were given.
If your category has only a few hundred real buyers, search is a slow way to reach them, and we'll say so. It works best when the evaluation starts before you even know it has.
We'll pull the real search data for your category before the call. Then we'll walk you through it.
Thirty minutes. You keep the keyword data either way.
P.S. Most medtech companies have never seen the terms their buyers use in that hour. It's the most uncomfortable document we produce, and the most useful one. You get it whether or not we end up working together.